"Know your Town" with the FREE Welcome to Blackpool programme!

Aimed at frontline staff in the hospitality, leisure, tourism and retail sectors in Blackpool. This breakthrough programme will significantly improve the visitor experience in the resort.
Welcome to Blackpool is a FREE short course designed to provide a world-class customer experience together with in depth information on Blackpool - past, present and future.
It has been developed by Regional Tourist Board Partnerships Ltd on behalf of Blackpool Council, BlackpoolUnlimited.com and Lancashire & Blackpool Tourist Board and forms part of the nationally-accredited Welcome To Excellence series of training programmes.
The focal point of the workshops – which are being offered FREE of charge to relevant businesses– is a 60-page participant manual containing detailed information on Blackpool past, present and future, and illustrated with stunning photos of the resort.
What are the benefits?
Taking part in Welcome To Blackpool can boost your business by enabling you and your team members to learn more about Blackpool’s attractions and services – and to use this knowledge to welcome and delight visitors and local residents.
Who can benefit?
Welcome To Blackpool is designed to benefit everyone working in the hospitality, leisure, tourism and retail sectors in Blackpool – as well as students preparing for employment. A number of leading companies and organisations have already signed up to the programme including Pleasure Beach Resort, Leisure Parcs, Blackpool International Airport, Blackpool Zoo, Blackpool & The Fylde College, Sandcastle Waterpark, The Sealife Centre, Blackpool Council and dozens of hotels and restaurants.
What is included?
The training programme includes a wide range of interactive, fun learning activities and covers:
- the fascinating heritage of Blackpool
- geography and transport links
- visitor attractions and leisure facilities
- events and entertainment
- hospitality and retail facilities
- the Fylde Coast
- promoting Blackpool and its bright future

Everyone who successfully completes the training receives a participant guide, badge and certificate.
You can choose from attending an open course, delivery in-house or arranging for your managers to be briefed to deliver the training successfully to your team – with participant and trainer materials supplied free of charge.
Welcome To Blackpool training is available now. Simply contact Helen Heyworth on 01257 - 226607 or Colin Wolfendale on 01253 - 477227 for further information or to book a place.